Many online marketing beginners promote their sales page, attempting to sell their product at the first contact. However, just like in the offline world, it’s exceptionally rare for a customer to buy immediately from an unknown provider upon the first interaction. Studies show that over 80% of customers are willing to buy only after the fifth positive contact.

Customers Buy After the Fifth Contact

In the anonymous world of the internet, these numbers are even more significant. Trying to sell your product on the first contact results in a purchase rate of less than 0.2%. The reason is simple: visitors to your website for the first time don’t trust you yet.

The Counterintuitive Secret: Focus on Lead Generation, Not Acquisition

Leads are potential customers who leave an inquiry with you, providing their email addresses in exchange for an attractive gift sent automatically via email. This approach offers three crucial advantages over traditional online marketing:

Build Trust with a Scalable Audience:
With email marketing, you can automate trust-building with a scalable audience by providing valuable information. This leads to a bond of trust, making email marketing incredibly profitable with an average purchase rate of 10.2%.

Email Marketing Purchase Rates

The Return on Investment (ROI) of email marketing averages an impressive 4,224%, meaning every euro invested brings back more than 40 euros.

Independence from Platforms:
Building your email list grants you exclusive ownership of a valuable marketing asset. You become less dependent on platforms like Google and Facebook, ensuring immediate access to your audience with just a click.

Your Data, Your Power:
Your leads and customer data belong solely to you. This ownership of customer data is a key asset, giving you direct access to your audience without relying on external platforms.


In the realm of online marketing, email marketing stands out as a game changer. I recommend focusing exclusively on email marketing at the beginning of your marketing journey due to its high ROI and profound impact on your business.

Mario Wolosz, the founder of KlickTipp, is hosting a three-hour, free webinar on email marketing titled «Great Marketing. For Small Businesses» ( https://www.klicktipp.com/de/schulung/?a=159325&key=%Subscriber:SubscriberKey ). Mario will share three disruptive strategies essential for your future success:

Automated lead generation systems.
Transformation of leads into customers.
Automated customer delight for loyal fans.
Check Availability Now → https://www.klicktipp.com/de/schulung/?a=159325&key=%Subscriber:SubscriberKey

Imagine your website effortlessly attracting new customers day and night. If you seek answers to these questions, join the free webinar now while seats are available.

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